Japanese Denim — Instagram Campaign
While studying abroad in London, I discovered Japanese Denim. I was instantly obsessed.
I built a conceptual Instagram campaign from my own personal discovery. Through an editorial lens, the project explores sustainability in menswear.
Japanese denim's beauty speaks for itself, so the creative approach was to be visually heavy. Its craftsmanship, aging process, and decade long wear results show, not tell.
I applied motion to the opening title and call to action to create energy without being too distracting. All visuals were sourced from Momotaro, Edwin, Pure Blue Japan and Pinterest.
Software & Skills:
Adobe Express, Adobe Photoshop, Adobe After Effects (2026), Figma
Typography: Futura Bold